what is digital marketing

1. Digital marketing is the use of online channels, digital technologies, and electronic devices to promote products, services, or brands to reach and engage with target audiences.

 SCOPE OF DIGITAL MARKETING

The scope of digital marketing is vast and continuously expanding as technology evolves and internet usage grows. It covers a wide range of career opportunities, business applications, and growth prospects across industries.

THE DIGITAL MARKETING FUNNEL

THE 12 LAWS OF DIGITAL MARKETING

1) Without data flying blind it is the foundation of smart digital marketing and you’re merely guessing otherwise.

2) people don’t buy product. they buy solutions to their problem . make that crystal clear.

3) The algorithm changes and consumer behaviour shifts all the time. if you don’t adapt ,you will die.

4) Ads are not a strategy ,they’re the fuel .a weak engine won’t get you far, no matter how much you spend.

5) Building trust is a long-term journey. you just need to show up consistently, deliver value,and the long game.

6) A big audience means very little if they don’t care. a small, engaged group will always convert better.

7) speed will always win. the faster you fix problems and leaks in your funnel, the more money you will make.

8) more traffic is not always the answer. it’s more likely that you need better conversation. optimize, rather spend money to advertise.

9) Creativity and data are not at odds. the best marketing blends emotional storytelling with cold.hard members.

10) Retention is the real growth hack. selling to your existing customers again and again is easier than pulling in new ones.

11) SEO,paid ads, email, social-none of it works in isolation . your strategy should be an ecosystem, not a list of tactics.

12) Repetition is a key aspect of any successful marketing campaign, lean into what works….

TYPES OF DIGITAL MARKETING….

Influencer Digital Marketing:

influencer marketing is a types of marketing where brands collaborate with individuals who have a strong following or influencer on social media marketing platform like instagram, youtube tik tok or twitter.

Quickly Builds Trust.

Influencer have built relationship, trust, and credibility with their followers. people respect their content and recommendation. so any recommendation or insight coming from them is deeply trusted.

Improves Brand Awarness.

Influencer marketing can greatly expand your reach and positioning online. social users will begin to know more about your brand, your story ,who you are , and the solution you offer.

Effectively reaches your target audience.

Through reievant influencer, your content is placed in front of social users that are already interested in your niche. you don’t have to spend additional funds on testing and finding audience-the influencer has already forested this audience on social media

Viral Digital Marketing:

Known about trendy topics.

Discover current trending topics and use them within your content creation.

Social bookmarking websites.

These site help to increase traffic to your posts, if it is worthy content.

Google analytics:

Google analytic gives you a detailed analytics of the traffic generated.

Brand Awareness Through Communication:

create a brand image by interactive session in communicates.

Healthy Interaction:

A healthy discussion in community forums by participates helps in gaining visibility.

Sources Of Information:

The articles shared should be an authentic source of information, carrying useful information.

Search Engine Optimization:

On Page SEO

On page seo is the process of optimizing the content on your websites.

what to do?

optimize: keywords,headers,meta titles,meta descriptions,images.

what does in include?

1. research your keyword
2. optimize metadata
3. peeform internal linking

Off Page SEO

It includes all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

what does it include?

1. building backlinks
2. being active and sharing your blog posts on social media
3. guest blogging
4. do computer research

Technical SEO

It involves optimizing the infrastructure of your websites so it can be easily crawled and indexed by search engines.

what does include?

1. Website speed
2. mobile friendliness
3. site structure

Local SEO

It is done to make your business more visible in local search result on google.

Benefits Of Local Seo:

1. it’s highly targeted
2. it’s free
3. helps to rank locally

White Hat SEO

It refer to all the necessary terms and conditions of search engine optimization.

What does it include?

1. offering quality content and services
2. content-relevant keywords
3. keyword-rich page titles and metadata
4. fast site loading times
5. mobile-friendliness

Black Hat SEO

It refer to all unethical tactics and practices against search engine guidelines used to gets a site ranking higher in search results.

What does it include?

1. cloaking
2. use of invisible text
3. use of doorway pages
4. keyword stuffing
5. page swapping
6. using private link networks

Grey Hat SEO

It includes optimization of content for a multitude of regions worldwide. it targets audiences across the globe. the demands optimization for your audiences’ language, cultures in your marketing messages and methods.

social media marketing

1. brand awareness
2. research and development
3. build community of advocates
4. enhance public realation…..